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Brooke Betts is a branding and marketing expert with 20 years of experience which has yielded numerous case-studies, many of which are focused on helping organizations transform their business models and messaging to compete in a rapidly changing marketplace. As VP of Global Strategic Marketing for Owens & Minor, a global healthcare solutions company that elevates quality of care and financial performance across the continuum of care, Brooke is actively involved in the rapidly changing healthcare marketplace. Her past work includes large national brands such as Minute Maid, Coca-Cola, Shell Oil, Waste Management, MCI Telecommunications and regional brands such as Saltgrass Steakhouse and Captain D’s Seafood. She has also rolled up her sleeves to aggressively grow start-ups and growth stage companies including Drive Time, PreCash and her own entrepreneurial venture RecycleMatch.